At the same time the focus on the pain points of the female group has awakened the emotional identity. Of young mothers and created a unique sense of belonging to the brand. Many Baima users have posted articles under the topic, expressing their recognition. Of the brand concept it can be seen that niche festivals should find. A unique connection with social issues or social emotions. So that users can empathize with the brand’s marketing activities. Enhance their recognition and sense of belonging to the brand, and eventually become loyal fans of the brand. 3. Create festivals independently and create a common memory In addition to taking advantage of the existing festivals, self-made festivals have also become the choice for brands to create exclusive festival memories.
Started a new business
However, many brands have neglected user participation and interaction in the process of creating festivals, and have fallen into a dead end of “enclosing themselves”. To solve this problem, you must first create a topic or a stalk as an outlet, and this outlet should be generally recognized and willing to Cayman Islands Email List express by users. Afterwards, it was disseminated and amplified through social platforms, and finally elevated to a “festival” in national discussions. For example, KFC personally created the topic of “Crazy Thursday”, allowing users to spontaneously create a unique meme atmosphere on Crazy Thursday. Under the influence of this atmosphere, every Thursday, users will unconsciously think of KFC’s meme and Promotions. This stimulates the generation of consumer behavior, which ultimately improves the conversion effect of the brand.
New book conference
In addition to the way of making memes, creating a common experience is also an effective means of “making festivals”. Different consumer groups have different lifestyles. Grasping the common daily life of target consumers and letting brands participate in it is another entry point for brand festivals. Such an approach can more emotionally stimulate BWB Directory consumers’ identification with the festival, allow consumers to participate in festival activities together, and strengthen the interaction between the brand and target users. The “Baby Theme Month” created by Fiene on Weibo is a good example. The brand has created an opportunity to interact with the Baima group through Weibo. Maternal and baby KOLs on Weibo will combine Fiene to produce customized content to attract mothers’ attention.