Share knowledge and daily life of raising babies and create a common memory. Between the brand and mothers. Fun stickers customized on Weibo rewarded interactions and other creative. Forms have increased the fun of the interaction between Baima groups. Making the “Baby Theme Month” a social node for mothers. In […]
B2C Email List
39 posts
At the same time the focus on the pain points of the female group has awakened the emotional identity. Of young mothers and created a unique sense of belonging to the brand. Many Baima users have posted articles under the topic, expressing their recognition. Of the brand concept it can […]
This can be achieved because of the setting of the brand on the official account and content. And the long-term attention to it so that there will be such resource allocation. So the result it’s not that other brands can’t do it. But that when you look at this matter […]
Their basis is data and market demand. And how to weigh it from the perspective of the overall brand is a problem that founders often struggle with. When should new products be launched to stimulate sales? When should we pay close attention to classic models, optimize and iterate well? When […]
You will feel the human touch that belongs to Shiite and the life that each food represents . This is the brand concept of Shiite that I feel. 2. How to set the concept? What should be done for a team that does not have a high degree of control […]
Because no one in the whole team gave specific or further explanations and extensions to the descriptions and words in the concepts and stories, everyone was not sure how to understand and express the concepts and stories. Therefore, one of the abstract reasons is that the information itself cannot be […]
This means that the quality and efficiency of advertising output will not increase as the scale grows. And the operating costs of advertising companies will not decrease as the scale grows. And in fact on the contrary when the scale of the organization grows. The increasingly complex bureaucracy work process. […]
Another example is the conversion of mobile phone cards and bank cards. According to these four criteria let’s look at the advertising industry. First of all you will find that advertising companies have no switching costs. Many companies change their agencies once a year. This year, this advertising agency will […]
Buffett has always emphasized the concept of “moat” in his investment. He believes that companies with a moat can effectively. Defend against competitors and obtain better value returns. While companies without a moat will live very hard. In his view. There are four types of moats for an enterprise: cost […]
When a brand has its own personality, preferences, traits and ways of doing things, it should have its own attitude and cognition towards the world and life, even if these are subjective, it will affect the formation of ideas, stories and even values in the long run. Today we will […]
