What do you think when you hear the word “Branding”? Surely what comes to your mind is a brand. However, brand and branding are two different things. Branding can easily be interpreted as an activity to build a brand while the brand itself is an identity of a product or business. Nowadays, branding is important considering the increasing number of new products and businesses that are emerging.
Also read: How to Build a Brand to be Easily Recognized and Liked
Having a strong brand is crucial to have in order to compete in the market. Through a brand, a business can build relationships with its consumers. The how to build phone number list relationship between consumers and businesses is no longer just to meet needs but more than that. Consumers’ love for the brand also arises, as a result, if continued, it will create consumer loyalty to the brand.
This can ensure sales consistency in any condition, even if there are new competitors, consumers will remain loyal. Don’t let your business not have a clear identity, okay? Let’s start branding your business! Here are some aspects to consider when starting branding:
1. Brand name
Find a brand name that represents your business. Make sure your brand name is original, not copying other brand names. Choose words that are easy to remember and read by your target market. Unique names that are rarely heard are not necessarily good for your business, so avoid names that are difficult to pronounce. Names with unfamiliar pronunciations tend to create confusion. The key is that you have to know your target and be creative, don’t limit yourself.
2. Tagline
Do words like “Think Different” or “Always Listening, Always Understanding” remind you of a brand? Those are examples of taglines , their function is to describe the brand briefly and beautifully. Choose words that are Rankwatch ne ofertas la ilojn de optimumigo aŭ kreado easy to remember and define your brand. Taglines can also be included in a melody that will later create a jingle, jingles will be explained in the next point.
3. Logo by potential customers
When you see a certain shape like a bitten apple, a yellow M, or a checklist, you will immediately recognize the brand, right? Indeed, besides words, a logo as a visual display is important to provide identity. The logo must be able to be applied to all media such as posters, videos, banners, clothes, hats, magazines, mugs, and others. Given the diversity of media, the logo must be able to be cut as needed. Make sure your logo is original, don’t make it similar to an existing logo because instead of creating an identity, it will create confusion.
4. Jingle by potential
There must be some songs from advertisements that bulk lead you memorize without realizing it or there are some tones or melodies that remind you of a brand, such as the song from the milk or ice cream cart that often passes in front of your house. These tones are called jingles. Find a short melody that suits your business image, for example if your business is a kindergarten, find a jingle with an enthusiastic and playful tone. You can embed this jingle in advertisements, company profiles, or events leaves an impression on the minds of your consumers.
In addition to the above aspects
keep in mind that consumers need time to get to know and remember a brand. It takes patience and consistency on your part in branding. If you are confused about where to start, you can start by recognizing your business and its targets, your competitors, and also the latest trends to then be used as a foundation in concocting your brand identity. Please try!
