Social Proof How Consumers Read and Write Local Business Reviews Image from Social Proof is the phenomenon that people are more likely to follow the behavior of others when making decisions. In the context of social proof, which can come in the form of customer review testimonials and ratings, this can have a positive impact […]
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The purchasing process of each of us is not linear
Building personas – ideal customers of your company Personas are the ideal buyers to whom you are directing your offer. You will learn about them while working with your customer service team, as well as the customers themselves – ask them for their opinion. There are several different ways in which you can conduct your […]
Partnering with well-known influencers helps
The company deeply understands the needs of its audience and creates data-driven content to meet them. Airbnb also focuses on building relationships, humanizing the brand at a time when many feel isolated. Tiktok 15 Proctor and Gamble: DistanceDance When: 2020 Event Outline: Proctor and Gamble has launched a campaign on TikTok to encourage social distancing, […]
