Danone Group extracted the brand concept of “natural, healthy and pure” and launched this “noble” mineral water. Nowadays, drinking Evian has become a way of life for consumers. They may not care whether the Evian they drink really comes from the Alps. What they buy is the 200-year-old legend of the Evian brand, and what […]
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Innovation is not about creating something from scratch, but about having this thing, and finding a way to make it produce new products.” [2 ] Combining the panda with the translucent ice crystal shell not only continues the strong relationship between the panda itself and China, but also reflects the characteristics of ice and snow […]
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