From zero to hero, that sounds like music to the ears of many companies. It seems possible by applying guerrilla marketing in exactly the right way. But how do you do that? And is it useful for lesser-known companies? Well, that largely depends on the purpose of your brand and company, but we will come back to that later. Let’s start at the beginning.
Guerrilla marketing meaning
The term guerrilla marketing is derived from guerrilla warfare, the militant strategy in which smaller, mobile, and sometimes civilian forces carry out irregular attacks on hostile territory. Attacks include ambushes, raids, and other surprise charges. In guerrilla marketing, we leave the warfare part out, but the element of surprise (or ambush) is used to create a memorable marketing experience. The goal of a guerrilla marketing strategy is therefore to create impactful and memorable experiences with a lower budget. This makes guerrilla marketing an ideal choice for small businesses.
The effect of a guerrilla marketing stunt
Guerrilla marketing essentially disrupts consumers in their daily routines by confronting them with unconventional methods of brand interaction. The idea is to generate a conversation, a stir or something newsworthy so that brand awareness spreads via word of mouth or news coverage. So you could say: the crazier the guerrilla marketing, phone number library the better.
Types of street marketing
Most guerrilla marketing campaigns work best in urban areas with lots of pedestrians or dense, slow-moving traffic. For this reason, it is ស្វែងយល់ពីរបៀបគណនា ROI នៃយុទ្ធសាស្រ្តទីផ្សាររបស់អ្នក។ sometimes called street marketing. Although street marketing is a niche, there are a number of subcategories:
Outdoor
Outdoor guerrilla marketing adds america email list something to existing urban environments, such as placing something removable on a statue or temporary artwork on sidewalks and streets.
Indoor
Similar to outdoor guerrilla marketing, the indoor variant often takes place in covered locations such as train stations, shopping malls and buildings on university campuses, for example.
Event
Events such as a concert or sporting event are often used to promote a product or service in a noticeable way, usually without the permission of the event’s sponsors.
Flash mob
Groups of people performing an unusual act in a crowded space or environment, such as an unexpected dance, singing or acting performance, that is a flash mob. Often very fun and effective as a guerrilla marketing technique.
