C for Contact: capture attention in the first 10 seconds

The beginning of a call is all or nothing. In a few seconds, the person you’re talking to decides whether to stay… or hang up on you. The key? Don’t sound like a robotic salesperson. And don’t get lost in awkward chatter either.

The opening: where everything happens

A good “Contact” in the CROC the competition gave participants a chance method is:

• A natural tone , neither too familiar nor too distant.
• A first name : “Hello Antoine, this is Julie…” gives more chances than a “Mr. Dupont?” .
• A quick statement : “I’ll call you soon, I won’t take more than 30 seconds, I promise.”

This is also a good time to show that you’re not just there . Mentioning information about your company, a recent LinkedIn post, or something you have in common with a client can make a difference.

What to avoid

But capturing attention is not enough: you  why is hard water dangerous for fish? also need to avoid the pitfalls that ruin a call from the very first seconds:

• The ready-made call center phrases: “I’m calling because I represent the company…”
• Trick questions: “Do you have a minute?” → Spoiler: no.
• Hesitation: If you don’t know why you’re calling, neither does the person you’re calling.

Why you’re calling (and why it’s important to him)

Once contact is established, you have a text services few seconds to justify your call. No need for a long speech—just get to the point and focus your message on the value to your contact.

It’s not: “I wanted to present our solution to you.”
It’s more like: “I think what we offer can help you [save time / generate more leads / structure your follow-ups]…”

You need to convey in one sentence what your call brings to him — not what you have to sell.