To support your message and show that you are not calling by chance, some simple levers can make all the difference:
- A signal of interest : “I saw that you were recruiting a new sales representative, I thought that…”
- A common customer point : “We already work with X in your sector.”
- A shared business challenge : “We often speak to CFOs who struggle to monitor their cash flow in real time…”
No need to overdo it. A clear, concrete link is enough to capture attention.
Even today, the phone converts better than email alone , and nearly 7 out of 10 decision-makers say they’re open to a business call . The he also highlighted the significant problem isn’t the channel. It’s how it’s used.
Objective : Structure your prospecting calls to capture attention and close effectively.
What is the CROC method?
A simple, but extremely effective method
The CROC method is a structurin the company develops g framework for your prospecting calls. Its goal? To get straight to the point without sounding like a robot or winging it. The principle is based on four key steps :
- C for Contact : capture attention, break the ice, get permission to continue.
- R for Reason : give your interlocutor a good reason to listen to you.
- O for Objective : clearly state what you expect from the exchange (making an appointment, qualification, etc.).
- C for Conclusion : close the call effectively, with a precise next step.
Each letter is there to help you gain clarity, impact, and fluidity in your conversation. No more rambling speeches. No more “uh…” or “am I bothering you?” With the CROC method, you take back control.
CROC: Contact, Reason, Objective, Conclusion
Why it works : More human than text services email, better B2B appointment rate.
Result: Smoother, more professional, and above all, more effective calls.
The CROC method provides a simple and powerful framework for transforming every call into a concrete opportunity—without winging it or overdoing it.
In this article, we examine the method: its steps, its uses, and its limitations. It offers concrete advice, examples, and tips to help you take action during your next prospecting session.