Measuring is knowing, we are all aware of that. And that is certainly no different in the world of Online Marketing. Based on data, we get to work on. Optimizing a website or a webshop. Then it is of course essential that there are no errors in our measurements, so that we have measured all data 100% correctly. Do you want to get started with Google. Analytics and are you curious about the most common mistakes that you should not make? Then read on!
Missing or duplicate Google Analytics code
This doesn’t sound like a huge deal, but it’s actually a common problem, especially on sites that use more than one CMS or sites that have multiple language. Versions. The good news is that Google Analytics has built-in alerts for missing code. The bad news is that it’s slow and can take weeks to alert you to pages with missing code. It also doesn’t tell you about duplicate codes, which is another common problem.
Therefore, it is best not to rely on Google’s notifications and instead crawl your site with a tool that can find code snippets, also known as custom extraction. This can be done very well with the tool ScreamingFrog.
In a previous blog I wrote how you can email data track down pieces of code and see if it is missing on pages or maybe duplicated. Read my previous blog: 5 applications of screaming frog
It is best to export the crawl so you can inspect the data. You can easily filter out missing codes or see duplicates if there are more columns in the report, for example ‘Find GTM code 1’ and ‘Find GTM code 2’.
Incorrect setting of interaction events
It makes sense to set up things like purchases, forms, or videos as interaction events. They’re important to your business, so the ឥទ្ធិពលនៃសម្លេងលើម៉ាកយីហោ៖ យុទ្ធសាស្ត្រទីផ្សារដើម្បីលេចធ្លោនៅក្នុងទីផ្សារ fact that they don’t count as bounces – even aob directory f the visitor only views one page – is fine.
If you’re using events to track events that are automatically displayed on every page, like tracking scroll depth, you’re going to end up with a near-zero bounce rate across your entire site – which isn’t good. You can easily spot these issues by looking for unrealistically low bounce rates in Google Analytics.
If you suspect interaction events are the culprits, change the event’s “Non-interaction hit” setting from false to true in Google Tag Manager. If you’re not using Google Tag Manager, add another line of code to the GA event snippet.
