by Editorial Staff with No comments Search Engine MarketingDigital Marketing
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Opera Ads, the advertising platform of Opera , the Norwegian browser developer, celebrates its fifth anniversary by announcing a 22% increase in its advertising revenue, surpassing the $240 million barrier in the last four quarters , as reported in a press release sent to the media on May 23, 2024.
Over its five-year history, Opera Ads has undergone “a remarkable evolution, accompanying its customers and partners. What began as a content-based native ad platform has expanded into a complex ecosystem that meets the demanding needs of advertisers and publishers.”
In his view, “this evolution has allowed advertising partners to access premium inventory and reach Opera’s user base on mobile devices, PCs and other platforms.” Today, Opera Ads offers a comprehensive suite of solutions “that provide access to exclusive placements on Opera browsers , as well as a wide range of inventory managed exclusively by partners.”
Learn more about Opera Ads
Since its launch in 2019, Opera Ads “has gained traction across multiple telemarketing sms phone number lead countries and sectors with strong revenue growth. Opera works across more than 35 vertical demand groups and has observed trends in sectors such as gaming , e-commerce and travel,” the press release continues.
As the digital landscape continues to evolve, Opera Ads is adding new features, such as connected TV (CTV), which has seen 450% year-over-year growth, consolidating its role within the media portfolio.
Evolution towards Opera Audience Solutions
In 2021, the press release continues, Opera introduced its supply-side platform (SSP), now known as Opera Audience Solutions. “This platform offers an extensive multi-channel marketplace, spanning a diverse portfolio of exclusively managed understanding seo for beginners inventories across mobile, web, CTV, video and audio properties, processing over 380 billion ad requests daily through our proprietary, global-scale infrastructure. In addition, the Opera Ads marketplace features a robust global audience DMP,” it describes.
He also notes that as part of its fifth anniversary campaign, Opera Ads has aleart news revamped its website. “With an intuitive interface and attractive visuals, the site serves as a meeting point for advertisers, publishers and industry professionals, where they can discover the latest advances in digital advertising and explore opportunities for collaboration with Opera Ads,” he says.
