WhatsApp Marketing: whether you are a VSE, an SME or a large firm, our 4 tips will help you optimize your marketing campaign on the social network.
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The number of businesses phone number library using WhatsApp in their marketing campaigns has skyrocketed in recent years. While the number of brands deploying WhatsApp was tiny in 2014, today there are more than 50 million that have signed up for their customer communication.
No wonder: WhatsApp has over 2 billion active users .
Without further ado, browse this special “ WhatsApp marketing ” file to help you with your communication strategy.
Reminder about the WhatsApp application!
Owned by Facebook since 2014, WhatsApp is the most widely used encrypted instant messaging app in the world. It is also one of the most used channels by Internet users to contact brands.
The application even offers interesting options. To benefit from them, you will have to use the version dedicated to businesses: WhatsApp Business.
WhatsApp marketing: a personalized business card
A WhatsApp Business page allows you to display useful data about your business: your address, your products, your services, your website, your opening hours, etc. You even have the option of setting up automatic responses to unclog your inbox.
Successful SMS Marketing Campaign
WhatsApp has a message automation michael stelzner on building a blogging business through interviewing others option that allows you to set up an SMS marketing campaign. In fact, this strategy is increasingly replacing email campaigns , which are starting to lose ground.
With WhatsApp Business, companies can set up multiple mailing lists, segmented according to their criteria. The targeted campaigns offered by the app achieve a reading rate of more than 70% and a deliverability rate close to 100% .
Creation of product catalogs
WhatsApp now has a “catalog” feature. It allows brands to showcase their products and reach potential customers. They will even be able to buy directly on the platform, which will increase sales exponentially.
Statistics analysis
Just like its peers, WhatsApp allows usa phone list you to analyze your audience, particularly through statistics. Messages sent, read, received… there is so much data to know to optimize your marketing campaigns.
4 Tips to Increase Your Sales on WhatsApp
How to benefit from WhatsApp features to prospect customers and attract leads?
1) Promote your WhatsApp account
Since the WhatsApp application is full of features to boost your marketing campaign, it is in your best interest to promote your account. Therefore, insert a link to your WhatsApp number on your website, blog and other social networks. Also, do not hesitate to make a post on Twitter, Facebook, Instagram that you are now available on WhatsApp.
To encourage Internet users to contact you, write calls to action such as “ don’t hesitate to contact us ”, “ join us ”…
2) Be close to prospects
The fun side of WhatsApp allows you to have a close relationship with prospects. So, don’t hesitate to exchange cordial text messages with your contacts. Be engaging, friendly and show sympathy.
If possible, only end the conversation after a sale has been made.
