Videos, due to their expressiveness and clarity, can create a positive image of a company, demonstrate a product and arouse the desire to make a purchase. For example, a video in which the company’s manager participates will help increase trust in the brand more effectively than a simple quote located in the text.
Video is a powerful tool that allows
you to demonstrate the properties and advantages of a product in a convincing form. With the help of videos, you can convey what text cannot.
The difference in the delivery of information can be clearly seen in the example of recipe descriptions:
In 2023, when it comes to promoting your company online, choosing between video and text can be difficult. Both options have their pros and cons, which we will discuss below. And your task is to evaluate and choose what your company needs to achieve all its intended goals.
Videos, due to their expressiveness
and clarity, can create a positive image of a company, demonstrate a product and arouse the desire to make a purchase. For example, a video in which the company’s manager participates will help increase trust in the brand more effectively than a simple quote located in the text.
Video is a powerful tool that allows you to demonstrate the properties and advantages of a product in a convincing form. With the help of videos, you can convey what text cannot do.
The difference in the delivery of information can be clearly seen in the example of recipe descriptions:using text we describe only the main stages of preparing a dish,
and in the video we reveal the details, show the preparation using an example, and also share “tricks”
Video is an opportunity to declare yourself and your product in the brightest colors and leave a deep impression on the audience.
Short videos are an effective tool for establishing a personal connection with subscribers and increasing brand awareness. Showing off every moment of your luxurious life and leisure is pointless and no longer fashionable. Now viewers appreciate sincere and useful content, when a blogger does not try to be better (richer) than he really is, but shows the work process, sharing both positive moments and his mistakes.
