In 2021! the EU proposed a comprehensive law on political advertising. This law c level contact list strict requirements on transparency! targeting and privacy. I will discuss the key points in the next paragraph.
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The EU rules form the framework for legislation in the member states. In addition to the EU and regulations! the member states! including the Netherlands and Belgium! have their own laws and regulations. Not exactly the same rules apply in every EU country.
With the new regulation on transparency and targeting of how to write a resignation email advertising! the EU is taking a major step towards stricter rules for political advertising. Although the regulation has already been officially adopted! most of the provisions will only come into force after the implementation phase. The aim is clear: more transparency and better control of political advertising.
It is important to note that this regulation focuses on how lack data advertisements are distributed! not their content.
The most important rules
Transparency : Every political advertisement must make it clear who the funder is and who the message comes from.
Targeting and microtargeting : the regulation sets limits on the use of personal data for targeting. Techniques such as advanced algorithms must be applied transparently and shared with supervisors.
Ad registration : Platforms such as social media must keep a register of political ads! including information on content! reach! and targeting criteria. It must also be clear how much was paid.
Prohibition on deception : It is prohibited to target political advertisements that spread disinformation to voters without them knowing who the message is from! or to use methods that abuse personal data without consent.