Hello [First Name], I’m [Your First Name], a graphic designer specializing in [sector]. I regularly work with [SMEs/startups/entrepreneurs] to help them [achieve results], and I saw that you [trigger = website, LinkedIn post, news].
I won’t take more than 2 minutes – I just wanted to know if you already work with a freelancer on this subject?
(Follow up depending on the response with an offer to send a portfolio or a mini call)
Tips for adapting CROC according to the lead’s maturity leve
The CROC method is effective, but it the participants competed for prizes doesn’t work the same way depending on whether your lead is completely cold… or already semi-warm.
On a completely cold lead (no prior contact):
- Be shorter in the intro.
- Go straight to customer benefit in “Reason”.
- Don’t try to book a 45-minute call—instead, offer a quick update or send a helpful resource.
Version with built-in objections
“No time?” → “I understand. Just a quick question, and if it doesn’t work, I’ll leave you alone.”
“Not interested?” → “No problem. Can preceded the creation of orleans I at least send you a summary? That way you can see if it’s worth discussing later.”
Check out these examples of customizable phone scripts .
On a lead who knows you (or has already interacted) :
- Press further on the context or a previous touchpoint in the “C”.
- Move faster to phase “O” to set a concrete objective.
- You can try a slightly longer call or even a more in-depth qualification.
The idea: adjust without disrupting. The text services CROC framework remains the same, but the intensity of each step can vary.
Combine CROC with Account-Based Marketing logic for truly personalized calls. Learn how here .
So yes, it requires a little preparation. But it makes all the difference in terms of effectiveness.
Want to stop your calls from falling flat? Put CROC into practice on your next call. Adjust, test, and iterate.