If you own or manage a website , you need to Google Search Console: know where the traffic comes from. You also need to know how your website performs on mobile search engines . The goal is to find out which pages have the highest traffic, whether your website or your competitor’s.
Well, to know this you need to know Google Search Console.
What is Google Search Console?
Are you looking for a free tool with complete features to monitor your website performance ? Don’t worry, your needs are answered if you use Search Console.
Search Console is a free tool from that you can use to find out how your website is performing in search engines .
Who needs to use Search Console? The answer is anyone who has a website . Especially for those of you who use a website to sell products.
In fact, just like you who have a website for personal branding needs , service offerings, and others. You also need Google Search Console, you know!
Getting to Know Terms in Google Search Console
Impression
Impressions are the frequency when your website page appears in the search results for a keyword on Google. Impressions only show the number of times your website appears in a search. However, impressions do not show how many users click on your website based on those search results.
Click
Click is a number that shows when your website appears in the keyword search results on . The number of impressions affects the number of clicks. The higher the impression on your website , the greater the potential click .
Click Through Rate
You can get the number of click-through rates based on the comparison between the number of clicks and the number of impressions .
Position
Position is the ranking of pages on your website based on e search results.
Queries
Queries can be simply interpreted as questions . Queries are any questions , sentences , or keywords that users use in search engines.
Benefits of Using le Search Console
Finding Popular Keywords in Your Website
If your website provides information recent mobile phone number list about digital marketing, then users can find your website using related keywords. For example, users can find your website using keywords such as marketing, leads , CTA, etc.
This happens because users type certain keywords into Google so that your website appears in the search results. Google Search Console can help you find out what keywords are directing users to your website . This means you can find out which keywords are effective and which are not.
This information helps you in running your website SEO . Search Console shows it through the number of impressions and click-through rates .
Know the Most Popular Pages of Your Website
Google Search Console can also display information about the most popular pages through the number of impressions and click-through rates . How to find out the pages with the best click-through rates is
open Google Search Console, then select the search results menu ;
activate the CTR menu which you can find above the graph;
a new column appears below the graph, next, click the column title CTR ;
You will find the pages with the best click-through rates at the top of the list.
On the list, you can also find pages with low click-through rates . You can optimize them by improving their titles and content .
Apart from that, you can also find out which pages bring high traffic and which don’t by using this method
open Search Console, then select the Search Results menu ;
select the New button ;
Click Page then click Compare ;
Enter the URL of the page you want to compare.
Knowing Where Your Website Traffic Comes From
e Search Console can tell you information about your website visitors . This information can help you determine the right target audience and evaluate the strategies you have created. You can also better understand the demographic aspects of users .
Knowing the Devices Users Use to Access Your Website
Google Search Console helps you find out what type of device users are using when accessing your website . You can find this information through the enhancement menu on the main Search Console page.
Usually, when users access your website via mobile devices, the problem they face is…
Clickable elements too close together, which is when menus, submenus, and other elements on your website are too close together. This makes it difficult for users to click or even misclick.
Content wider than screen, which is when the content on the page is larger when compared to the user’s mobile device screen . As a result, users fail to see your content in its entirety.
Knowing Backlinks to your website
In SEO, getting backlinks to your pagbibisikleta sa hokkaido website is one of the important things. Google Search Console helps you find out the sources of external backlinks .
You certainly don’t want to receive backlinks from other websites with bad reputations, right?
In the links menu in Search Console, you can reject these external backlinks .
Knowing There Are Broken Links on Your Website
Have you ever accessed a website and found the page error ? Usually, on the page appears the words 404 page not found . Well, generally, when users find the page, they will immediately switch to another page.
They can also switch to another website ! You can also lose potential visitors.
That’s why Google Search Console tells you that there are broken links on your website . You can fix them to avoid losing potential visitors.
Analyzing Your Website Security
Do you want to know whether users are getting security when accessing your website ? Here’s how, by
open Google Search Console,
then select the Security & Manual Actions menu ,
llik Security Issue .
This is important, you know, so that users stay longer on your website . If users feel that your website security is low , they will switch ao lists to another website.
This is natural, because users are afraid that their data is vulnerable to theft. In addition, a less secure website can invite crackers to attack it.
Connecting Google Search Console with Google Analytics
You can connect Google Search Console with Google Analytics using the following method.
Log in to your Google Analytics account.
Click the Admin menu , then click Property .
Click Property Setting .
Look for the Search Console menu. Then, click Adjust Search Console .
You can choose which Console view will be displayed in Analytics. Next, click Save .
Why is connecting Console with Google Analytics important? Because Google Analytics will help you conduct an in-depth evaluation of the content on your website .
