The Prime drink was introduc in 2022 and thanks to social networks, it became extremely popular very quickly. Mainly due to promotions by YouTubers and internet personalities like Logan Paul and KSI. The Prime drink, which is market as a hydration drink with electrolytes and without caffeine, is also available in Slovenia . It was recently offer by Interspar Slovenia . We also know Prime, which is an energy drink with caffeine and is sold in cans. A Prime, in addition to its popularity especially among young people, is also accompani by a sales ban in various countries due to its high caffeine content. However, the appropriateness of the name, that Prime is a hydration drink, is also questionable.
Prime drink
The Prime drink , produc by Prime Hydration , as a brand, generat around $250 million in worldwide retail sales within a year of its launch. A large part of the traffic was generat by the Z generation, as Pijača Prime has become a status symbol and prop on social networks among young people. It is the popularity of social whatsapp database networks such as TikTok that has contribut to Prime becoming a trendy drink choice among younger people. The other part is that the hydration version is advertis as a sugar free and low calorie drink with around 20 calories per bottle. So it contains 0 add sugar, 10% coconut water, BCAA, electrolytes and antioxidants. It claims to be 850 mg of electrolytes, 250 mg of BCAAs.
Prime Energy drink has a high caffeine content
Prime Hydration advertises that a US 12 ounce (~355 ml) can contains 200mg of caffeine. That’s about as much as two R Bulls or 6 cans of Coca-Cola. The Prime Energy version from Great Britain contains 140mg of caffeine in a 330ml ਵਿੱਚ ਆਮ ਤੌਰ ‘ਤੇ ਉਪਭੋਗਤਾਵਾਂ ਨੂੰ ਤੁਹਾਡੇ ਨੈਵੀਗੇਸ਼ਨ version of the can. This high caffeine content, especially in the American version, has caus asb directory concern among health officials and lawmakers. That’s why the drink Prime in e.g. Bann in New Zealand, Canada and the Netherlands. Many schools in Australia have also bann Prime.