Reels – what is it?
Reels is a new Instagram feature designed special database to create and watch short, engaging videos. Similar to the popular TikTok, Reels allows users to record, edit, and share 15- to 30-second videos, adding audio, text, and other creative elements. The main goal of Reels is to attract and retain the attention of the audience.
What’s the difference between Reels, Stories and IGTV
Instagram has previously attempted to integrate video content with the launch of the IGTV platform. However, it would be wrong to view the new Reels format as a competitor or replacement for IGTV. The two features have different purposes. IGTV is focused on longer videos, while Reels is focused on shorter videos.
Uploaded content in Reels can be saved both in a separate tab and in the general news feed. They remain available for viewing, and this is the main difference from Stories, which are automatically deleted if not added to “Favorites”. Users can also publicly comment on videos. While Stories can only be interacted with via direct messages. In addition, other users can share your reels on Instagram.
The three formats also have different why you need a review plugin for your wordpress site purposes. Stories, IGTV, and regular feed posts are good at engaging audiences, while Reels have shown great results in increasing reach. They work just as well, and often even better, than more labor-intensive live broadcasts.
Benefits of Promoting with Reels
This tool offers brands many benefits:
- Attract new subscribers. By allowing popular videos to go viral, Reels can help you expand your audience and gain new subscribers.
- Growing organic reach: Instagram’s feed algorithm rewards the use of reels, facilitating greater visibility of content in this format.
- Create high-quality videos within the app. Without the need to resort to third-party services, Reels Instagram allows you to edit videos and add audio, text, effects, and other elements.
For businesses, Reels is an effective tool for aero leads fast and high-quality promotion. People enjoy watching and remembering short, bright videos. If your content is liked by the audience, the Instagram algorithm will actively recommend it, providing greater reach and distribution among users.
How to find Reels
We have figured out what Reels are on Instagram, now let’s move on to working with this tool. First, let’s tell you where Reels are on Instagram. The video section is displayed in the profile – you will see it at the bottom of the screen. Click on the reels icon and scroll down to view other videos.
You will also find this section on other users’ pages (provided that they have published at least one video in this format). The videos are located under the current stories.
