The average salary is 37,500 UAH. But this amount is influenced by many factors, from the skills of specialists to the company itself. You will get more detailed information by studying the job offers on Work.ua.
How to develop in IT and marketing
Both fields offer competitive salaries that special database increase with experience and skills. Let’s look at the career path in these two fields.
IT sphere
The start of a career is a junior data analyst or business analyst. At this stage, the specialist must know programming languages (Python, R), be able to work with databases (SQL) and visualization tools. His responsibilities include:
- user experience analysis;
- optimization of development processes;
- working with large amounts of data.
A specialist can develop into a data scientist and also take the position of head of the analytical department.
Marketing
At the start, the specialist works as a junior analyst or assistant in the marketing department. He knows how to work in Google Analytics with large volumes of data and knows the basics of statistics. His responsibilities include collecting and analyzing data on consumer behavior, the effectiveness of advertising campaigns, and market trends. Career growth to a senior analyst, head of the analytics department, or marketing director is possible.
It should be noted that there is a high need for speed payback demand for specialists in both areas, especially those who are able to work at the intersection of marketing and IT. Such experts are engaged in developing recommendations for e-commerce, analyzing user behavior to optimize products, etc.
Some useful tips for a web analyst
To sum it up, we will share with you some recommendations that will allow you to actively develop in this profession.
Books to read when starting your career
The book “Web Analуtics: An Hour a Dу” by Avinash aqb directory Kaushik will help you learn the basic terminology. After reading it, you will be able to understand who a web analyst is and master the basics of the profession in a short time.
More extensive information is provided by the same author’s book “Web Analytics 2.0”. It covers modern approaches and methods of web analytics, and is suitable for those who are already familiar with the basics.
And for specialists who work specifically with Google Analytics, we recommend reading Brian Clifton’s book “Advanced Web Metrics with Google Analуtics”. We also recommend completing practical assignments. This will allow you to apply the acquired knowledge in practice and stay up to date with the latest trends.
Books for Fast Career Advancement
The first book is a practical guide by Brent Dykes, “Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business.” The book focuses on how to turn numbers into actionable strategies that can improve a company’s efficiency. The author explains how to extract valuable insights from data sets and implement analytical solutions into business practice.
Another useful book is Complete Web Monitoring by Alistair Kroll and Sean Power. It covers measuring and analyzing your web presence. The authors cover a wide range of metrics and tools to help you assess every aspect of your online activity.
Both books complement each other and will help professionals gain an in-depth understanding of web analytics and learn how to effectively apply analytical data to make strategic business decisions.
Services that are need in work
To collect statistics, in addition to Google Analytics, the following tools are use:
- SimilarWeb;
- Optimize.lу;
- Open Web Analytics.
To maintain databases, you need to be able to work with Excel, Google Sheets, MуSQL (optional). A/B testing is usually performed in Visual Website Optimizer. And data rendering is done using Power BI, Tableu, Google Data Studio services. To work with tags, you can use the Google Tag Manage tool.
Where to look for work
You can find vacancies and requirements on the Work.ua website if you are intereste in full-time work. You can also find work on freelance platforms or on LinkedIn. If you are intereste in a specific company, it makes sense to contact its HR manager directly.
Let’s sum it up
Today, the profession of a web analyst is in high demand. At the beginning of a career path, it can be difficult. But as experience accumulates. The qualifications will grow, and accordingly, the salary. And if you get tired of routine work with numbers. You can always move to a more creative field and become, for example, a Digital Marketer or Project Manager.
