This is a guest contribution from Larry Alton.
Facebook is an incredibly powerful tool for bloggers.
However, if you were to poll 100 bloggers azb directory in different niches, you’d likely discover that well over half of them aren’t maximizing the potential of the world’s largest social networking site.
Would you count yourself among this contingency? If so, it’s time that you reevaluate your situation and take a more aggressive approach.
The Power of Facebook
Facebook has been such an integral part of our personal lives that the professional side of us doesn’t always appreciate how powerful it is as a business resource. As of last count, Facebook has 1.04 billion daily active users and 1.59 billion monthly active users. That’s billion with a “B”.
The massive reach and ubiquitous nature of Facebook makes it an extremely powerful tool for businesses, brands, and bloggers. Where else do you have a captive audience of a billion people seeking to interact with others?
From a blogger’s perspective, there are two major benefits of Facebook. Some bloggers extract more value from the first, while others find the second more powerful. Regardless, both components should be utilized to some degree.
Target Audience Insights
First off, Facebook is often used as a resource for learning more about a specific target audience. As a blogger, much of your business is about creating content that resonates with readers and encourages them to read, share, come back, etc. Well, the only way to do these things is by understanding who these readers are, and Facebook is the answer.
“Facebook allows brands to face their audiences and literally enter into interactions with them,” says Agata Kwapien of datapine, a leader in business intelligence technology. “This potential, when handled properly, can generate brand loyalty and better insights into customers’ opinions, needs and interests.”
While you can figure some basic information out by reviewing blog analytics, there are certain elements of your target audience you can’t possibly understand without seeing them on a more personal level. By watching, listening, and interacting with your readers on Facebook, you begin to see who they are, what interests they have, and what makes them tick.
Traffic Generator
Secondly – and most importantly – Facebook is a traffic generator. Scroll through your own personal newsfeed and observe the behaviors of your friends. Gone are the days where people post status updates and tell you what they’re doing. Now, the primary Facebook actions are the “share” and the “like.”
Facebook users share news articles, videos, images, and blog posts with friends, which drives traffic to these pages and leads to more sharing and liking. It’s a continuous cycle that yields impressive results for bloggers who are able to connect with their target audiences.
5 Tips for Maximizing Facebook Traffic
Most bloggers understand the updated 2024 mobile phone number data value of Facebook, but don’t necessarily have a tangible strategy in place for using it effectively. In this article, we’re going to discuss ways to maximize Facebook as a traffic generator. Here are just a few of the techniques and best practices you need to be using:
1. Utilize Facebook Advertising and Targeting Features
If you have a monetary budget for advertising, Facebook is a great place to start. It’s important to note that there are a number of different strategies, though. If you aren’t careful, or don’t know what you’re doing, it’s possible to run through your budget very quickly.
For starters, understand that there are many different advertising objectives available. You can choose from clicks to website, website conversions, page post engagement, page likes, app installs, app engagement, offer claims, local awareness, event responses, and video views.
The first key is to choose the right objective. Most bloggers gravitate towards page likes, page post engagement, and clicks to website. These will help you maximize your goals of driving traffic, both now and in the future. Check out this article to get an idea of how successful bloggers spend their budgets.
After choosing an objective, the next big task is targeting the right users. This is really the strength of Facebook advertising when compared to other social media platforms. Because Facebook knows so much about its users, you can hone in on a very small group of users that you believe are target readers.
Spend some time getting familiar with targeting features and test out different audiences. Generally speaking, the narrower you get, the better results you’ll see. However, you should avoid alienating everyone. Depending on the budget, somewhere between a few hundred thousand and a few million people is a reasonable range.
2. Vary Your Posts
You don’t have to spend money on L’image de marque comme élément essentiel de l’expérience paid advertising to benefit from Facebook. There are plenty of organic ways to leverage the platform as a traffic generator. One thing you really need to focus on is the types of posts and content you’re sharing on Facebook.
While you’re primary purpose of being on Facebook is to drive traffic to your blogs and increase awareness, you can’t take a blatantly self-centered approach. There needs to be some diversification in what you post. Sharing five of your blog posts every day without any other interactions makes you seem selfish and disengaged. There needs to be a healthy mixture.
