If you’re going to pick just one format to start with, make it your company blog. This is usually the foundation of a good content marketing strategy. Blogs are a driver of organic traffic and a platform for distributing other types of content.
Company websites with a blog, compared to competitors without one, have on average 434% more indexed pages, attract 55% more visitors and build up link mass 97% more effectively.
Video content
Video is the future of online content. Cisco predicts that by the end of this year, 82% of all internet traffic will be video content. Users prefer it to other formats, and brands use it to engage customers across platforms. Examples abound: YouTube channels, social media posts and stories, videos in blog posts, customer interviews, and more.
Many companies believe that video content is beyond their content creation capabilities, but in 2022, that thinking is fundamentally wrong. While some brands do commission professional video production, many create their own videos europe cell phone number list using smartphones and other simple, low-tech technology.
The most common types of video content include:
- webinars – online events with the participation the enduring innovation and magic of disney of company leaders, where they demonstrate their expert knowledge;
- Vlogs and social media stories are more casual types of video content that provide an inside look at the brand;
- customer interviews – showcasing real customer success stories;
- product demo videos – demonstrating by lists the features, benefits and operating instructions of the product;
- Viral video – increasing brand awareness by posting videos on the most trending topics;
- branded video – branded commercials on various platforms, including the company’s website, email newsletter and social media pages.
