Did you know that 70% of all eCommerce shopping carts are abandoned?
This means that most businesses are only converting a fraction of the shoppers who could potentially turn into raving, repeat customers!
Abandoned cart emails are one of the best ways to bring back this lost revenue.
So, how do you create an effective abandoned cart email that successfully convinces cart abandoners to come back to your store and complete their purchases?
In this article
we’ll show you:How to create dynamic abandoned cart emails for your Shopify store
How to create an automated abandoned cart workflow in Sendlane
How to write a Shopify abandoned cart email that converts
Excited? So are we! Let’s get right to it.
How to create dynamic
Abandoned cart emails for your Shopify store does creating personalized abandoned cart emails for each individual customer sound like a chore? It probably is — if you’re not using Sendlane.
With Sendlane, you can create dynamic abandoned cart emails that automatically adapt their content to the recipient.
This means you only add one block, and your email will automatically pull product names and information depending on who you send it to!
To create a dynamic abandoned
Cart email in Sendlane, you first need to set up a deep-data integration with your Shopify store.
Here’s a step-by-step guide to setting up the Shopify-Sendlane integration.
Once you’ve set up the integration, here’s how to create a dynamic abandoned cart email using Sendlane’s email builder:
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Inside Sendlane’s email editor
click on the Content tab in the top-left corner.
Find and click on Integrations on the left, and drag and drop the Abandoned Cart block onto your email.
It’ll look something like this:
That’s it!
When you send the email, the placeholders will be replaced by the product(s) abandoned by each shopper who receives your email.
You can configure your email
To show the abandoned products’ images, descriptions, and prices! There’s no need to manually go back and forth between tabs to download and upload photos, or write details about specific abandoned products for each email. It’s like magic!
How to create an abandoned cart email workflow using Sendlane
Sendlane also lets you create automated workflows for your abandoned cart emails!
Instead of manually sending an email campaign every italy phone number library time a customer abandons their cart, you can set up a workflow that triggers the email — or multiple follow-up emails — automatically.
Here’s a quick step-by-step to help you create an automated abandoned cart email workflow in Sendlane:
Inside your Sendlane dashboard
Navigate over to Automations → New Automation.
Choose one of the preset automation workflow templates, or start from scratch.
Name your automation, e.g. “Abandoned Cart.”
Click on + Add Trigger in the workflow editor screen.
Open the Shopify tab in the left-hand menu, and select the Customer Abandoned Checkout trigger.
Configure your cart abandonment trigger; select your online store, set a limit per contact, and choose when the cart is considered to be abandoned.
Hit the + button to add an email to your automation and customize its content.
Add dynamic abandoned cart blocks to your automated cart abandonment emails to ensure maximum personalization — all while you sit back and relax!
If you want, you can add more emails to your automation. For example, you can send a follow-up email to subscribers who don’t click on the first cart abandonment email.
Pro-tip: Make your cart abandonment emails even more effective by adding product recommendations at the bottom. So, even if shoppers decide to not complete their purchase, they might still be interested in buying something else!
That’s it — you’re done!
Now, whenever a shopper abandons their cart, your cn numbers email will automatically be sent out to them to encourage them to come back and complete their purchase. Easy, right?
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How to write a Shopify abandoned cart email that converts
Cart abandonment emails can help you recover thousands of dollars in lost revenue.
In fact, studies show that the average abandoned cart email makes $5.81 per recipient!
While there’s no one way to write an abandoned cart email, there are some elements that most successful companies include in their emails to ensure abandoned cart recovery.
Here’s a basic template or outline you can follow to create an effective cart abandonment email:
Personalize the subject line to stand out in the crowd
An average consumer receives dozens of emails every day, so getting through to your potential buyer can be tricky.
Luckily, there’s a tried-and-true strategy to get subscribers to notice your email: subject line personalization!
Studies show that emails with personalized subject lines have a 26% higher open rate than emails with generic subject lines.
In your abandoned cart email subject line, you can personalize the product name and details so it’s clear why shoppers should open and click through.
