If you also work with Evergreen Content in your Content Marketing or Inbound Marketing, here are exciting insights!
A study on Evergreen Content was recently present which indicates that content strategies such as Listings, How-to guides or Response pages are the most us, that years in the title can play a role and that podcasts rarely live for a long time.
Read more here about the insights phone number library we gain from the Evergreen Content study!
3.6 trillion articles have been analyz
The study covers a whopping 3.6 trillion urls (web pages) and has been carri out by Buzzsumo and Backlinko . It says nothing about which countries or languages the study was conduct in, but probably by American websites (rarely similar in Swen) as it contain categorization of different question words, which could become complex if more languages were involv.
The study seems to be extensive, but as with all studies, you should take the data and conclusions with a pinch of salt and see them as interesting indications.
The criteria for Evergreen Content in the power of a digital strategy also this study was highly relat to various key figures, for example the number of shares and backlinks that occurr at least 30 days after the content was publish. The main thesis was that the study would identify what engages “long” after publication.
Why is Evergreen Content important?
Mixing Evergreen Content in your Content Marketing is important because it can attract quality visitors over a long period of time, which means that your investment in time and money has a long return. With a long return on your investment, there is also often a better return.
Evergreen Content also attracts bulk lead others to rewrite your content (mentions) and attracts backlinks .
Another argument for Evergreen Content is that you can distribute it at many different times in, it’s always relevant simply.
The good thing about listings is that they can be timeless and be updat with new tips as you come up with more.
Here are some examples of listings;
- 5 tips on Lead Generation with Content Marketing
- 3 PR tips that can help your SEO
- 9 SEO tips to improve your intro
2. How-to guides second best
Guides where you describe how to accomplish something turn out to have a good chance of becoming Evergreen Content as well. These content strategies usually work well because there is always someone who wants to know how to carry out a certain work step, for example analysis and execution of a Technical Audit.
You can create guides that show how to complete a step that your potential customers may ne to realize what product or help they ne.
