The first step to leadership is understanding your market and competitors. You must know what problems and our target audience has. What solutions they are looking for. And what criteria they use to make their choice. You must also know what offers are on the market. What advantages and disadvantages each has, what prices and terms they offer. This will help you determine your unique value and competitive advantages, as well as identify your weaknesses and opportunities for
improvement
Assess the strengths and weaknesses accurate mobile phone number list of your competitors, opportunities and threats to your business;analyze the degree of competition in the market and the level of attractiveness of your niche;compare your business with the best practices of competitors in other industries Get from real or potential customers about the quality of your product or service, as well as the performance of your staff.
A USP is what sets you
Apart from your competitors and makes your product or service desirable to your audience. A USP should answer the question why should a client choose you and not someone else? A USP should be clear. Specific. And beneficial.
beneficial for the client (they may think that you are saving on quality) and is not provable (a competitor may offer an even lower price).
beneficial for the client (they 8 fason pou ogmante lavant will save money and protect the environment), specific the percentage of savings is iand provable (calculations and reviews can be.
Identify your target audience (who they are, what they want, what they are afraid of, what problems and they have);Define your product or service (what you offer, what its features, advantages and disadvantages are);Identify your competitors (who they are, what they offer, what their advantages and
A brand is not only the name, logo or bfb directory slogan of your company, but also the image you create in the minds of your customers. A brand should reflect your mission, values, personality and promise. A brand should be attractive, memorable and trustworthy. The brand should be uniform and consistent across all customer touchpoints: on the website, in social networks, in advertising, in packaging in service.
