Is your website ready? You probably know it, you have been working on your website for a while and are very happy, because your website is finished! But is that true? Is your website really finished when it is online? Or do you have to do more (continue to do) on your website? In this blog I will give you five reasons why your website is not yet ready when it is online.
When is a website finished?
Most people think that a website is finished when it is online. Then you have written texts, delivered photos and a web builder has designed the website and put it online. However, the website is often not finished yet. In fact, you only really start working on your website now and especially the findability of your website.
1. Your company and website continue to develop
As an entrepreneur, you continue to develop and your company develops with you. Sometimes you adjust your offer, your ideal customer changes or the texts you once wrote no longer match your current state of life. That is why it is good to regularly view your website and adjust it if you have changed something in your offer.
For example, I started as a copywriter, but I developed into a text corrector, which also changed my offer. Over time, I have also been able to write my texts more and more appropriately for myself and my clients. In recent years, I have also received client reviews and new portfolio material that I could add to my website.
2. Google likes up-to-date websites
Once your website is ready, it can be picked up by Google. But did you know that Google likes websites that are kept up to date? This means that websites that are regularly updated or that regularly have new content, such as blogs, score better in Google than websites that are no longer updated.
SEO (also known as keyword optimization) is therefore also about optimizing your website. You are therefore always busy making your website how to build telemarketing data even more findable. For this reason alone, it is good to check each page of your website every now and then and update it with keywords that fit better. After adjusting your page, you can then see if your page is doing better in the search results. For this, it is useful to link Google Analytics to your website and regularly check how your web pages are doing.
3. People like to read information that is up to date
If I come to a website that mainly lists events in the agenda that were already in 2019, I quickly drop out. And also when I can see that blogs have been posted every now and then, but that hasn’t been done for a while, I often click away from the site. Therefore, try to take events that have been offline again and keep the agenda on your website up-to-date.
There are more details that can change. Think of your address when you move, your phone number or bank account number if it changes. Or maybe ny sakana lehibe indrindra amin you mentioned your age or the age of your children on your about page and you have to update it every year after a birthday. Or you mention numbers somewhere on your website, such as the number of customers you have helped or the number of people who have already registered for a newsletter or downloaded your e-book. This number will probably change over time and must also be kept up to date.
4. Your website must remain fast and secure
People like to visit websites that load quickly and are secure, and Google also includes these elements in ranking websites. So make sure that you or someone else who maintains your website keeps an eye on this. I have outsourced this myself.
5. A returning website visitor can become a customer
With a website where not much new happens, you will not get returning visitors quickly. Nowadays, people need multiple moments that they encounter you before they buy something from you. This can be because they have seen you on social media, listen to a podcast, read one of your blogs or receive a newsletter from you. If someone ends up on your website via Google, it is good to be able to stay in touch to turn this reader into a returning visitor. Maybe this website visitor will then become a customer after a few times.
A good tip here is to write blogs and send a newsletter so that people can stay informed when new blogs are online. In your newsletter, put a link to the blog, so that someone returns to your website. At the bottom of your blog, you can then refer to another page on your website, for example an offer page. This way, readers are pointed to your offer again and they ultimately buy something from you.
Tips to keep optimizing your website
- Keep an eye on the speed and security of your website
- Monitor your position in Google with Google Analytics and try to optimize pages that are already doing reasonably well for even better results
- Write blogs to keep your website up to date
- Make sure your website visitors return, for example by sending a newsletter
- Check your website regularly for any data that has changed and adjust it
Continuously drive customers from your website
Do you want to get started with adjusting your 1000 mobile phone numbers website? Then the online training by Rimke de Groot from Ik help jou online is something for you. I have been following training courses with Rimke on online marketing since October 2018. She explains in an easy way how marketing works, so that you as an entrepreneur with a small company can easily carry out your own marketing. I have learned more about marketing from Rimke than from the books I received during my first year of HBO Communication. She explains marketing without too many English and technical terms, which makes it easy to understand.
More than an SEO course
For a number of years, Rimke has been giving a training course on scoring in Google, but since 2020 she has expanded this training into a large training course that combines writing website texts, SEO and writing newsletters. Everything to get customers from your website. Throughout the training, you will learn how to use keywords and incorporate them into your texts. Thanks to Rimke’s accessible way of explaining, you can apply everything immediately.
Rimke’s training courses have a fun community of entrepreneurs who always want to help each other. In the Facebook group, you can always ask your questions and ask each other for feedback on website texts. Rimke’s weekly Q&A sessions are also always fun, including one once a month via Zoom, where you can also talk to each other (the other Q&A sessions are via Facebook live). Even if you don’t have anything to ask yourself, you can often learn something from the questions of others.
The Continuous Customers from Your Website training is open to new participants a few times a year. On this page you will find all the information about the training and you can also register there if the training is open. You can read all about the modules that the training consists of and which bonus modules you get with the training.
