When many customers come to consult and cooperate they often ask one type of question. Can you follow the idea of XX the leading brand in the industry and make us a blockbuster product. XX has done a good job can you make a similar plan for us to achieve his effect. What channel did XX invest in? How much did you invest. What is the ROI? Can we follow suit. In the final analysis, it can be summed up in one sentence. Is there a three-step method for success. We also follow this three-step method to achieve success. In this regard, My answer is uniform no can not be copied can only be customized. And take the path that suits you. Our solutions cannot guarantee the success and explosion of customers. If you see another brand that has become famous overnight and plan to follow suit, my suggestion is: stop first, go back to the original point, and sort out your own basic disk.
Why is it useless to study cases and routines?
Success cannot be replicated, and you should not use stylized thinking to think about problems . 1. Why is it useless to study cases and routines? The advertising and marketing industry especially likes to talk about routines and methods, such as: five steps to write sales copy; six steps to e-commerce operation; seven steps to launch Xiaohongshu; eight keys to to bring goods… More often, this is not a method, but an analysis framework like the 4Ps of Azerbaijan Email List marketing. It is a tool, not a path, and it is impossible to achieve a predetermined effect by doing it once. Since it is a tool, it will have different effects when used by different people. The company has studied many successful cases and styles of play, and followed the stylized actions, but it still has no effect. I think there are two main reasons: The first is to only see the surface and fail to grasp the key to competition. It is also the same as switching from online to offline.
Before expanding externally, first ask yourself what is your basic market?
When you see others doing offline, you have to go to supermarkets and convenience stores yourself. If you only regard offline as a channel and don’t understand offline consumption scenarios and user purchase logic, then this part of the money will basically be wasted. For example, I went shopping two days ago and saw this braised snack brand: When doing online, you know how to use attractive food pictures to attract people to BWB Directory click in, but when you go offline, you ignore this point. There is also a big problem with the level of information transmission on the packaging. There is no attractive point, the category name is small, I don’t know what to sell, and there is no unique reason to buy. Compared with the packaging of other brands on the right, it must be at a disadvantage. If things go on like this, if sales are not good, they will withdraw from offline distribution channels with higher profit margins. This is a key difference between online and offline—user purchase scenarios are different.