After a trade show or after-work event, your contact has met dozens of people . You need to refresh their memory and capitalize on the good feeling . The goal: to transform the informal exchange into a real meeting.
Good reflexes:
- Remind the place + the subject without blah blah : “We talked about [issue] at [exhibition X]”.
- Show that you have worked on the subject : bring up an initial idea or lead, even a simple one.
- Suggest a short point to keep your paragraphs short – only one main idea per paragraph dig deeper : “15 minutes to move forward?”
Now’s the time to turn a pleasant exchange into a serious opportunity. Above all, don’t let the momentum fade.
Hello [First Name],
I’m delighted to have spoken with you at [event] about [topic discussed].
Since then, I’ve been thinking about a few ideas on [identified issue].
If you’re up for it, I’d like to discuss it quickly.
I’ll be available next Tuesday or Thursday.
[Signature]
5. You follow up after a call or meeting
The post-call follow-up is the decisive moment . This is where you show that you understand the need—and that you’re ready to move how to build your product range? forward. Don’t lose momentum. Be concise, focused, and professional.
Good reflexes:
- Start by appreciating the exchange : “Thank you for your time” (but not generic).
- Concrete and useful summary : 2-3 sentences max on what was understood, remembered, and targeted.
- Suggest a clear next step : doc, slot, demo link, in short, a step forward.
You’ve identified a need, show that you understand it.
And provide a simple next step to take.
Hello [First Name],
Thank you for your time this morning.
To summarize: you are consumer data looking for [summary of need] and you would like to [target objective].
Attached is a document that will give you a concrete overview of what we can do together.
I remain available to discuss this further at your convenience.
[Signature]