YICA’s local life open Shenzhen, January 16, 2025 PRNewswire Starting from January 13, Xiaohongshu topp the App Store
free list in terms of downloads. As a lifestyle platform for young people, Xiaohongshu has also expand
rapidly in the local life field in recent years, bringing new opportunities to upstream and downstream industries and driving further opening up of market space.
Taking Yika (9923.HK as an example, Yika’s job function email database local life business layout continues to expand. Among
them, the GMV of Yika’s instore open platform will grow steadily in 2024, with the average monthly
growth rate remaining at around 20%, and the annual GMV will increase by 894% yearonyear.
Another local lifestyle brand under Yika has become an official service provider of Xiaohongshu.
By accurately matching influencers for merchants
Using hot spots and highquality materials to drive exposure, it helps merchants comprehensively enhance their brand potential and achieve efficient traffic generation.
Local life service providers in the market are very optimistic about the development prospects of
Xiaohongshu in the local life field and are rushing into the market. With its diverse and highquality
“grassplanting” content and community what is an erp system and how can it help your company? atmosphere of sincere sharing, Xiaohongshu has become an
important platform that can influence consumer decisions. Yika has seen the commercial potential of
Xiaohongshu and form a dicat operation team for Xiaohongshu last year to focus on the “mind” marketing of the Xiaohongshu platform.
At present , Yika’s cooperative merchants
On the Xiaohongshu platform have widely cover the fields of catering, leisure, entertainment, health,
etc. In August 2024, Yika’s local lifestyle business promot the opening of a new store in Wuhan for the
new Chinese snack brand Jianbingdao. Through liechtenstein number strategies such as hot words and creative checkin
interactions at scenic spots, the store receiv over 1.5 million exposures and nearly 7,000 user
interactions, which boost the popularity of the new store. In addition, in its cooperation with the National Museum of Chinese Classics, Yika attract traffic to its new exhibition and, through the first batch of highquality store exploration notes, encourag platform users to post and check in spontaneously, with over 120 notes relat to the exhibition theme entries YICA’s local life open.