The need of customers for self-service and personalization platforms, and of businesses for digitalization of processes, is increasing every year.
It is important to budget for B2B portals, CRM, ERP systems in advance: growing competition and the global trend towards process automation will inevitably lead to this.
What to invest in now and in what direction to work to keep up with the growing market? Elena Goncharova, head of the Development unit at Completo , spoke about the development of the B2B online market and the B2B portal as the main tool in the sales digitalization system.
How the global B2B online market is changing
According to DHL Express analysts, by 2027, the volume of global online sales in the B2B segment could grow to $20.9 trillion, which purchasing directors email lists will significantly exceed the market value of $12.2 trillion recorded in 2019, when this segment even surpassed B2C in this indicator.
In addition, Gartner published the research “The Future of Sales: Transformational Strategies for B2B Sales Organizations” and “5 Ways the Future of B2B Buying Will Rewrite the Rules of Effective Selling,” which concluded that sales managers and senior management need to change their approaches to business processes due to the development of digital commerce.
According to their forecasts, by 2025, up to 80% of all B2B sales will be conducted through electronic platforms, 60% of B2B organizations will move from handling unexpected outages with sql server sales based on experience and intuition to sales based on data, combining sales processes, applications, data and analytics into a single operational practice.
This growth in the popularity of online trading in the B2B segment is due to the general trend towards accelerating digitalization and the maturing of millennials , who occupy key positions in B2B companies.
With such input, a B2B digital commerce strategy is of particular importance. And this strategy invariably includes a web resource positioned whatsapp data as a full-fledged self-service sales channel, integrated with other channels and complementing them.
That is, a B2B portal.
Why is business digitalization important and what role does a B2B portal play in it?
In addition to the above trends, it is also important that the global B2B market is currently going through three stages of development: digitalization of processes, digital transformation as a comprehensive approach to digitalization, and hyperautomation as a global trend.