For example, you can think of some actions to make your employees more committed and engaged with the company’s tasks. Offering a bonus is a great option to increase corporate engagement.
If you are a content marketing agency and want to engage your clients or potential clients and use multimedia content engagement on social media , for example, you can place polls, question boxes in stories and others.
Although engagement can be found in many different scenarios, in this article we will specifically talk about engagement in marketing . Therefore, you will learn what it is, how to improve your engagement and much more. Let’s go!
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What is engagement?
How to improve audience engagement?
Social media engagement
Start engaging your audience!
Frequently Asked Questions
What is engagement?
In digital marketing, there is a lot of talk about engagement, as it helps us understand the the blue and yellow flag in the hague: how ukraine is changing the rules of global justice of interaction people have with a blog article or a post on social media, for example. These interactions can be measured through likes, comments and shares.
Therefore, engagement is nothing more than the relationship between the public or consumers european union email list your brand . It is worth remembering that the interaction between both parties must be natural. The more engagement, the greater the proximity with potential customers and real customers, which automatically increases your relevance.
Engagement happens when the user actively performs an action such as clicking, saving content to view later, liking, commenting, sharing with someone or on their Instagram story .
Therefore, the number of views on a post is not considered as engagement , since when someone is scrolling through their social media feed , they can view your content and that of other people and brands, without even taking any of the actions mentioned above.
How to improve audience engagement?
Creating actions to engage the public is very important to maintain proximity with those who are already customers and even those who are still in the consideration phase of the sales funnel . These are known as leads or potential customers .