The homogenization of products, the disappearance of traffic dividends, and the serious involution of the industry, how can we find a breakthrough for growth now? Today we introduce a brand new methodology called third domain growth . This methodology is very new and has been tested in actual combat. 1. The Origin of the Growth of the Third Domain After the baptism of the Internet, we are already very familiar with the public domain and the private domain. The public domain usually refers to commercial platforms that mass merchants can participate in, such as: Ali, etc.; the private domain usually refers to the unique platforms built by the merchants themselves, such as: APP, small program, WeChat group, membership card etc. Then we have public domain and private domain, can’t we make the enterprise grow stably.
The Origin of the Growth of the Third Domain
The answer is negative. Both domains have advantages and disadvantages. we say: The public domain is to sell 1 product to 100 people, which is traffic operation and has scale effect; The private domain is to sell 100 products to one person. It is a customer operation and has a brand premium. why is that? Because, the advantage of the public domain is the large flow, big rivers and big fish schools. Because of the large volume, if each customer comes to Austria Email List consult the merchant for one sentence, then the merchant must provide a large number of customer service to ensure the smooth progress of the transaction. Not to mention, if each customer puts forward a personalized demand, the production and supply chain of the merchant will collapse. This is also the essential reason why many software companies do not do much, because.
Different pallets for global growth
They are all project-based, without standard products and common components, and each customer has to develop independently, so the delivery cost is too high. At the same time, due to fierce competition among peers, the cost of public domain traffic (customer acquisition cost) is getting higher and higher. As a result, many businesses have BWB Directory turned their attention to private domains. The core of the private domain is that merchants can reach their customers repeatedly and at low cost, especially loyal customers. Customers in the public domain are not merchants, but belong to the platform. The private domain is different. Private domain customers belong to specific merchants and do not belong to any platform. The private domain is so good, why don’t merchants try their best to operate the private domain.
