SEO will help make your site visible on Google and attract new customers. Learn how to ensure your customers find your content.
Whether you are a business, an NGO, a blogger, or a freelancer: as long as you are present on the internet, Internet users must be able to find you on Google (or other search engines).
SEO, like emailing , is therefore a basic web marketing technique.
You might think that all you have to how to engage your audience using native ads best practices organically on your blog do is create a website and it will be easily found on Google. Unfortunately, this is not the case.
Even if Google indexes your site, it won’t automatically appear on the first pages. And a site that’s on the fifth page of Google doesn’t exist!
In this guide, we explain how to optimize your site so that it is visible in search engine results and ranks well.
SEO: a definition
SEO, or Search Engine Optimization, is emotions are more important than bread and circuses a set of techniques designed to make your website visible in search engine results. The goal is to increase your traffic.
Concretely, if you have a website (an e-commerce site, a blog, etc.), you want Internet users to be able to find it. And how can you find something on the internet other than with Google, Bing, Qwant, and others?
The History of SEO
The history of SEO is long and complex. It can be traced back to the early 1990s and the first websites. With these came the need to categorize them.
But it was only towards the end of th contact lists e 1990s and the invention of modern search engines (especially Google in 1998) that SEO really became a professionalized practice.
From this, we can roughly distinguish three periods in the history of SEO:
Today, this “human” vision of SEO continues.
It is no longer a question of producing impersonal content en masse, stuffed with indigestible keywords: a company must offer quality content on its site, truly providing added value to Internet users.