This working group should work constantly at the state level and have the opportunity to participate in lawmaking. This working group should include representatives of associations of small brewers, winemakers and distillers. These are very interconnected businesses. Within their capabilities, which are defined by the Law, it is possible to build certain connections that will contribute to the development and prosperity of the industry of small producers What consumer culture of craft alcoholic beverages and the growth of the economy of the regions and the country as a whole.
In fact, a lot has already been done, in particular by the Ministry of rcs data Agrarian Policy and some representatives of the Verkhovna Rada, so I really want these fundamental steps to improve legislation for small producers to lead to a full-fledged launch of the industry as soon as possible.
Consumption culture is the key to conscious consumption of alcoholic beverages
Regarding the widespread idea of harm. If a person consumes a lot of sweet water or sugar, it is harmful. If he What consumer culture eats a lot of flour, it is also harmful… In general, everything that has excessive consumption becomes harmful. That is, the issue is not in the product, but in the culture of consumption. This is the main thing.
This is an understanding of the drink, the history of the drink, the format of the most important part: the form consumption. Understanding how to properly combine it with food, that is, we are talking about the so-called food pairing. In a nutshell, it is about the harmony of the drink, dishes, aromas, flavors, and so on. So, food pairing is like an educational program that helps a person develop a taste for beauty.
Consumer culture is not about getting drunk
it’s about conscious consumption of alcohol
Now, when many craft spirits will appear, it is necessary to introduce programs that will have an educational function. Tell about the history of Ukrainian drinks, about traditions, about craftsmen, about tastes and aromas. These are important and necessary steps.
Another point that can be said to be incorrect is the understanding of craft spirits production burkina faso business directory by society and the authorities. I see a bias here, since craft is still associated with underground distilling or home production.