It has also been proven that video increases engagement . That is! the click-through rate is much higher than what other types of content could generate.
Different types of videos can be included in an email! the most common being:
Video tutorials: These are ideal for providing relevant information to users who are already familiar student phone number list the brand’s product or service. They serve to add value to the product or service.
Promotional video
This is a perfect video to announce the launch of a new product or service. Ideally! it should be short! with just enough information to spark the user’s curiosity and interest. It should also include a call-to-action (CTA).
Brand positioning videos: The goal of this type of video is usually to enhance the brand’s image and convey its values. They are often used to wish a Merry Christmas! to express gratitude! or to announce news or changes within the company.
Depending on the purpose of the email! one type of video or another may be used! but in all three cases! it must be presented with a the duty roster – what can it contain? level of quality and contain useful and interesting information for the user.
How to add videos to your emails
One of the most common questions when adding a video to an email is how to do it so that no user clean email trouble viewing it on any device.
There are tools that allow you to insert a video using HTML code ! so the video will play directly from the email itself. However! this option can cause problems with some email providers.
The best option is to upload the video to a platform specialized in playing this format! such as YouTube or Vimeo ! which can be easily embedded in an email using the URL or the Share button on the platform itself. This way! you can ensure that the video can be played from any email provider and on any device.