For example under the “blessing” of hot topics such female users on Weibo and shared topics to Valentine’s Day gifts. Under such a premise Tiffany chooses to be strongly bound with Netizens who click on the topic will see. Tiffany’s 520 global edition gifts and purchase jump links in the third place. And maximize exposure with the help of hot spots and grass needs. To sum up from topic selection to reverse meme making to finding. The connection between the brand and the sense of ceremony. Only with unique differentiation can the brand have a unique “hot search physique”. Sceneization and emotional resonance small festivals can also. Become big hot spots Today the boundaries of festivals are gradually blurring.
The cutting-edge competitive strategy is always the priority of differentiation
In addition to popular festivals, niche festivals such as the Twenty-four Solar Terms and World Pain Relief Day also reflect changes in user needs in subdivided fields. These festivals often have unique scene connotations and social significance, which can help brands reach the hearts of target consumers more vertically and deeply, and find unique Brazil Email List marketing entry points. A typical example is Pepsi, which incorporates the brand’s cooling and heat-relieving characteristics into the summer solstice scene. When users browse topics related to the summer solstice or post articles on Weibo, the brand concept of “Pepsi is enough for summer” is displayed frequently, binding Pepsi and coolness together in the minds of users.
Find your longboard advantage
Thereby continuously stimulating users’ cognition and forming “Pepsi is enough for summer” Inertial thinking of drinking Pepsi in summer. In addition to festivals such as the Twenty-Fourth Festival, which are hot in the national tide and seasonal scenes, social issue niche festivals such as World Pain Relief Day and World Sleep Day are also good BWB Directory choices for brand festival marketing. This kind of festival is often to the focus of public attention such as health, and it is very easy to arouse the emotional resonance of users. For example, during the World Pain Relief Day, Baby care the topic only 30% of puerperal use painless childbirth aiming at Weibo users’ concern for women’s health.