Olga Bogdanova, head of the Marketplaces Trends Risks Insights unit at Completo , told us what will happen to marketplaces in 2025: features of launching and promoting products, trends that affect sales, and pitfalls.
In other words, what to prepare for and how to manage to “lay down some straw for yourself.”
What are Trends Risks Insights marketplaces” today?
At the moment, sellers are forced to vp design officers email lists accept the rules of the game of the marketplaces they work on.
Each of these platforms has both advantages and disadvantages that negatively affect business.
It so happens that these shortcomings are closely intertwined with trends.
And the following trends, also known as launch and promotion features, have the strongest impact on sellers:
- Battle of the picturesCompetition on marketplaces is so high and tough that sellers and marketers have begun to pay more and more attention to how their 8 ways to get the most out of developer interviews product looks in the eyes of the buyer.This is reasonable: the main photo and the rest of the content that you place on the product card is the only way to tell the buyer that a specific product is exactly what he needs and motivate him to buy.
Therefore, when developing content, sellers vietnam data resort to ever more tricks.
Let’s look at each of the trends in more detail.
Battle of the images: from beautiful infographics to working with buyer psychotypes
Which content production approach should you choose?
One that takes these factors into account.
- The main thing is to study the demand of the target audienceAs much as you would like to give the designer the original photos so that he can “make them beautiful” based on his own taste, you can’t do that.The right decision would be to first study your target audience, understand what they need and like, and what they dislike, what they pay attention to when choosing, what product characteristics are key when making a decision.
To understand what is important to a specific audience, you can:
- analyze reviews and questions on competitors’ product cards . That is, you need to find a similar product that sells well and carefully study the reviews left by buyers, paying special attention to those who did not give 5 stars, and the questions asked.