of B2B Portals in a Constantly Trends and Prospects for the Changing Business Environment
According to a study by the Association of BPM. Professionals of Russia (ABPMP) and Comindware, the future of sales is adaptability and constant transformation of sales strategies, processes and . A resource allocation of organizations, the transition from seller-focused to buyer-focused, from analog sales processes to hyper-automated ones based on digital technologies of interaction with clients.
This future also includes the following prospects:
Hyperautomation
This is the use of advanced technologies (artificial intelligence (AI), machine learning (ML), robotic process automation (RPA and others) to automate the maximum possible number of business processes.
Gartner even named hyperautomation the top global trend for 2020 and beyond.
An example of a diagram of such hyperautomation of work processes:
Source
Personalization and Trends and Prospects for the focus on customer experience management
Let us repeat: personalization has become critically important pr directors email lists in a highly competitive environment, because focusing on the individual needs of each client increases their loyalty and satisfaction.
In particular, according to the results of a Salesforce study , 79% of customers are willing to provide information about themselves in order to improve service.
In addition to the self-service portal and collection of information how to organize a successful event? and data about the client, it is important to develop a single client profile, which should be enriched by many systems and personalized.
For example, like this:
Image from the author’s archive
The Growing Role of Privacy
The increased focus on security is driven by the rise of cyber attacks and increased data regulation.
And confidentiality is a key aspect for B2B portals: protection whatsapp data of customer and partner data from leaks, loss or damage, continuity of processes, legal risks, liability and vendor support should be a priority.
B2B marketplaces are gaining popularity
B2B marketplaces are online platforms that connect manufacturers, suppliers and buyers to carry out trade transactions and are also growing in popularity.
According to Tinkoff eCommerce and Data Insight , the niche marketplace market size grew by 27% in 2023! Marketplaces require high investment from the company, so a strategy is needed here.
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Artificial Intelligence and Machine Learning
AI and ML are significantly expanding the capabilities of B2B portals, offering solutions to optimize a variety of tasks – from data analysis to improving customer experience.