If you’re not already shooting these types of videos, perhaps focus on using the Stories feature on Facebook and Instagram more actively during the first few months of the year to prepare for incorporating more videos into your strategy.
Companies hire dedicated social media teams
Continuing to manage your own social media is becoming more challenging every year. Staying on top of trends, learning how to use the latest tools, and developing a winning strategy that connects you with your customers is difficult when you have a business to run.
Social media for architectural firms is an ever-evolving strategy. If you want to win and outshine your competitors, you’ll need the right team.
27,000 social media manager job openings in the U.S. alone, and the role continues to grow. 2022 may be the perfect year to consider hiring an expert or working with an agency that understands an architect’s social media needs.
3. Augmented reality helps bring your vision to life
Consider how you can use a filter or other augmented reality tool on social media to connect with your customers. Augmented reality is expected to grow to 1.73 billion users by 2024 . Ideally, you don’t want your company to be left behind by this trend.
Look at the types of services you regularly provide and think about how you could highlight those services using augmented reality.
70 Killer Content Ideas
Check out 70 KILLER ideas to post on your social media today. Keep your followers engaged and build buzz around your brand.
4. Content partnerships and influencer marketing are on the rise
If you want to grow your audience, content partnerships and influencer marketing are the way to go. But the big change that has happened in this space is that influencer marketing has become more real during the pandemic.
Influencers no longer airbrush their lives and only talk about the good. The images they create are much more real. If you’re looking for a social media idea for architects to help you grow your following, take a close look at your existing c level contact list influencer partnerships and whether a shift to more authentic influencers might be right for your firm.
5. Social media sales tactics will mature
Learning how to use social media selling tactics has become more important than ever. Social selling continues to grow, but unfortunately, there are still many people who do it poorly. And poor social selling can lead to potential clients ignoring you or never considering your services.
Before you send a cold message to someone afghanistan business directory ou just connected with on social media, make sure you engage with them first. Post relevant content directed at them, comment on it, and engage with it. Social media is a two-way medium, which is one of its greatest benefits. But too often, brands get selfish and forget to engage with potential customers in a meaningful way before trying to sell them something.
Social Media Tips for Architects
Just getting started with architect social media? These tips will help you build a social media strategy for architects that will increase leads and generate new business for your firm.
1. Be selective in your social networks
You don’t need to be on every social media platform. In fact, it’s best to invest your time and effort into only the best social media platforms for architects.
The first step in deciding which social media channels you should be on is to assess your audience.
Some architects focus on residential real estate, while others focus on business. You may even focus your business in a specific industry where you have unique expertise.
Once you’ve identified your target audience, you’re ready to start researching the social media platforms that appeal to that audience. Sprout popular productivity advice you should ignore Social offers a good guide to social media platforms based on demographics .
Create an account on platforms that make sense for your business based on your target audience.
2. Create unique content that showcases your work
Now that you have created your social media channels, it is time to create a content plan for each social media channel. It is very important that you create unique content that also showcases the work you do.
Your finished products make for stunning visual content for your social media channels. Here are some types of content that architects should consider.
- Before and after photos of renovations, additions or new fenders you are designing
- Photographs or time-lapse video of the project
- Meetings with clients to clarify plans before construction begins
- How architectural plans are formed
- Guides for working with an architect
- Finished products after completion of construction according to the project