The advantage of direct mail sales is that you can make a phone number list good first impression because you can be creative with the design of the envelopes, postcards, etc. If you communicate your brand image through the design of the envelope, you may be able to make new customers think, “This might be the perfect brand for me.”
Direct mail is memorable, so it can be a sales tool even if it is not
opened immediately upon arrival. If you use an unusual color for the envelope, it will be memorable, so even those who do not open it immediately m notice it later and think about checking the contents. When visiting a customer, if you say something like, “Did you see the pink direct mail we sent you the other day?”, they may remember you because it was a unique color.
Disadvantages of DM sales
receiving information via email or SMS. One of the
characteristics of direct mail is that it can indicators that measure the be used for sales regardless of age or gender,
but it is important to take into account the disadvantages when using it. Here we will introduce the disadvantages of direct mail sales.
Reference: Domestic fee table (letters and postcards) – Japan Post
The disadvantage of direct mail sales is that it is expensive. When sending direct mail, a fee is charged for each destination. For standard mail, it costs 84 yen for up to 25g, and 94
yen for up to 50g. If you send advertisements australia cell numbers or coupons by non-standard mail, it will cost 120 yen to 580 yen even if it is within the standard size, and 200 yen to 1,350 yen if it is outside the standard size (as of May 2024). The disadvantage of direct mail is that it is expensive
compared to email, which can be sent for free.