You should also keep in mind that. Not all leads who fill out the form will convert. Which is why it’s necessary to classify them. A marketing qualified lead (mql) is. A sales opportunity that can be converted thanks. To a strategy from your marketing department, while a sales. Qualified lead (sql) is a sales opportunity that must. Be addressed by the sales department and is. A lead that is almost ready to make a purchase.
7. Testimonials
For 88% of users, finding reviews or testimonials on a landing page is synonymous with trust. As we’ve already mentioned, users in the B2B sector whatsapp data are more informed, so adding a short quote from a customer who has already purchased our product or service can be the final push they need to decide to fill out the form.
Remember that one of the basic principles of Inbound Marketing is establishing a relationship of trust with the customer, and sharing other customers’ experiences with them is a testament to transparency.
8. A/B Testing
A/B testing involves creating two or more versions of our landing page. To do this, we can opt for variations in modules, design, form, CTA, adding a case study to one and not the other, etc. This will give us the advantage of testing what our buy lead audience likes most and fine-tuning our conversion strategy in the B2B sector. In fact, A/B testing is one of the most popular methods for conversion optimization and is used by 56% of marketing experts . Don’t hesitate to be part of that percentage!
9. Make a Thank-You Page
Don’t forget the thank you page.
It’s important to have a thank you. Page to let the user know you’re grateful and that. The process has been completed successfully.
Also, remember that a thank you. Message is not the same as a thank you. Page; if you choose the former, you’ll miss out on the opportunity. To keep the user browsing your website. When you create a thank you page, you can. Include elements typical of a landing page and thus offer more content.
An example might be downloading a guide, redirecting users to your blog, explaining the next steps in the process, etc.
10. Do a Follow-Up
It’s always advisable to use remarketing or email nurturing to guide landing page contacts through the sales funnel. 65% of marketing how to select the best experts don’t nurturing their leads, and it’s a common misconception that once a user has entered their details on the form, the job is done. You must follow up with your leads, and email nurturing or remarketing is ideal for this. This way, you can offer them other types of content or offers, re-engage users, and accelerate the sales cycle.