A practical example.
Let’s say you want to write an article optimized for the keyword “Arrange a bouquet of flowers for fall.”Example: On a blog specializing in flowers, you find a link to a company offering home flower delivery. However, this business has since closed. Contact the blog and explain to the manager that you offer exactly this type of product and that your business is still active.
You could structure it like this:
H1 (the title of the article) – Composing a bouquet of flowers for autumn: our best advice
A short introductory text explaining master’s programme in foreign languages and intercultural communication the content of your article and containing the keyword (it is important that your main keyword appears once at the beginning of the article, preferably in the first sentence).
H2 – Autumn colors: which ones to choose?
A well-organized and informative text on autumn colors and their meaning. Perhaps with a link to a quality external site (for example, Wikipedia or a study on color theory)
H2 – Which flowers are suitable for the season?
A well-organized and informative text about the different flowers that bloom in autumn. Feel free to add images—website users love them, and so does Google.
Don’t forget to fill in the Alt tag of your images with your keywords.
H2 – Our suggestions for composing your flower bouquets for autumn
Here you can list different mistrust of brands, user activity in social networks and the results of the year bouquets that you offer for purchase:
A description of your bouquet and a link to the product page (where the user can order it). The link should preferably be in the form of a button to make it stand out.
H3 – The Sweet Melancholy bouquet
A description of your bouquet and a link contact lists to the product page (where the user can order it). Feel free to add your keyword here—as throughout the article. Don’t overdo it, of course.
Example: On a blog specializing in flowers, you find a link to a great guide on how to compose autumn bouquets. Write a similar guide, but twice as long and of higher quality. Then offer your content, explaining that it’s of higher quality than the existing resource.