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We recommend Marketing goals determine by the SMART method The company’s mission is to be base on specific values. They should fall into all of the following categories: business – there is no point in formulating lofty slogans if they do not translate into the development of the company in any way. Rational – to be use day after day, usable in practice. Developmental – the most effective mission is the one that looks to the future and focuses on development. Useful for others – analyzing the examples of missions formulate for brands such as IKEA or Microsoft, we can see.

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That the mundane industry (furniture, computers) is most often presente in universal categories, with an indication of profit for society. This allows consumers to identify with the company more than if its purpose was only internal. If a mission whatsapp mobile number list does not convince or does not stand the test of time, it is often one of the above aspects that is missing. What should be the vision of the enterprise? The vision of the enterprise may seem to be an elusive concept at this stage, belonging to the sphere of dreams and aspirations. Therefore, there are a number of assumptions that it should meet.

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Thanks to this, it will be practical also on a mundane level and will work as a signpost in the functioning of the company: In short, it should contain goals expresse in a time perspective , formulate in the future. The goal can be about the perception of the BWB Directory company, its achievements and other factors. Some corporate goals focus on customers, others on employees or shareholders. Enterprise vision in practice The company’s vision should be at least 5-10 years into the future. This is why they usually operate with a certain level of generality rather than specifying individual annual or quarterly goals. Before it is create, it is worth knowing the goals and nature of the company.

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