Nowadays, no online business can do without SEO and this for several reasons:Last but not least, SEO allows you to produce high-quality content. SEO means creating well-organized, readable, and easy-to-navigate content.It is therefore also a question of working on the overall quality of the customer experience on your site!
Which search engines should you optimize for?
The answer is: Google, Google… but not only that.
It will come as no surprise to anyone that Google is the most used search engine in the world.
To give you a little idea, according following the results of the first five-year plan: achievements of hse school of foreign languages upon its anniversary celebration to this study by Statcounter , at the time of writing this article, here is the market share of the main search engines in France:
The trend is no different at the international level:
Obviously, SEO is synonymous with Google and this search engine should be your priority.
That said, it may be worth working on your optimization for other search engines like Bing as well.
The advantage is that search engines work in a very similar way: if you have an article optimized for Google, it will almost automatically be optimized for Bing!
Understanding Google’s Algorithm
In SEO, everything depends on Google’s impenetrable algorithm.
The basic goal of the algorithm is to respond in the most appropriate way to users’ queries. More specifically, Google Search has three top 5 testing trends to watch out for functions:
In order to rank well for a particular query, Google must be able to find your site and its algorithm must “believe” that your content is relevant enough to move it up in the results list.
Note that Google is VERY reluctant to provide information about its algorithm.
Why spend time working on your SEO?
Fortunately, generations of SEO specialists have amassed a vast amount of knowledge through intuition, testing, and experimentation.
So we know that Google takes into account contact lists a number of criteria when indexing and ranking your site. Among othe
Using these criteria and many others, we can therefore begin to define a strategy aimed at optimizing the SEO of your site.
But before we offer you some best practices, let’s talk a little more about links, because they are, to a large extent, the basis of any SEO strategy.