Yandex Market, Ozon and Wildberries are the three largest players in this market, which impose different requirements on sellers and offer their own placement conditions and promotion methods. Successful work on these platforms depends on many factors. One of the key ones is pricing.

Svetlana Kiseleva, senior manager of the Marketplaces unit at Completo , spoke about the main approaches to pricing on the aforementioned marketplaces and their impact on sellers’ income, and explained how to calculate the price of a product so that instead of making a profit, you don’t end up in the red.

Key factors influencing pricing

Pricing on marketplaces depends on many factors:

• competition . There are a large marketing directors email lists number of sellers working on the online platform, which creates an active competitive environment. Some sellers set prices lower to attract the attention of buyers;
• supply and demand . Prices may vary how to manage your social media with hubspot depending on the current demand for the product. If a product becomes popular, its price may increase;
• seasonality . During certain seasons (sales or holidays), prices may change in accordance with market trends;
• cost price of goods . Sellers must take into account the costs of purchasing, storing and delivering goods when setting prices;
• the policy of a specific marketplace whatsapp data regarding pricing, commissions, logistics.

Pricing on all marketplaces is similar in general

but differs in nuances. For example, each platform sets a commission for sellers for listing goods, and it can differ by category and depends on the type of sales (FBO or FBS).

Transportation costs and storage of goods are paid separately, which also directly depend on the interaction scheme with the marketplace.

An additional expense will be the payment for promotion. In theory, it can be ignored, but we still recommend including this item in the cost, because, as practice shows, without promotion it is difficult to achieve significant sales on sites.