In Belgium too, there are specific rules for political advertising, which are partly in line with European regulations, but also have some national specificities:
Ban period : in Belgium there is a so-called ‘ban period’ that starts three to four months before the elections. During this period, politicians are not allowed to advertise on television or radio and are not allowed to hand out free goods.
Social media : although the lockdown period imposes restrictions on traditional media, there phone number list surprisingly no specific rules for social media during this period. Political parties can therefore place advertisements on platforms such as Facebook and Instagram.
Financial limits : during the blackout period, there is a maximum amount that parties may spend on their campaigns. For parties in the Flemish Parliament, for example, this is €800,000. These rules are intended to ensure that all political parties have equal opportunities, regardless of their financial resources. You can read more about this on the website of the Flemish Parliament .
Financial transparency
Parties must keep accurate records of their expenditure so that government and regulators can audit this.
Just the beginning
Looking at the rules and laws surrounding political advertising, it is clear that it is common resignation email mistakes increasingly complex. The impact of these ads on democratic processes calls for more control and transparency, something the EU is lack data to ensure with the new regulation. However, this is only the beginning.
In the following article I will go into more detail about the specific rules that apply per advertising channel. How can you, as a political advertiser, make optimal use of these platforms, without exceeding the rules? And where can you find all the information you need for a thorough preparation?Nostalgia, dogs & loss aversion: this is how Christmas commercials score, according to the brain
It’s that time of year again
Christmas commercials light up our living rooms on TV and try to win our hearts. But which of the 23 commercials really scores the best – according to the brain? In this article, I highlight some striking trends.