Pay attention to everything visual The visual aspect is very important in B2B. The header should stand out with images optimized for each device type and loading speed. Remember that in this sector, users generally have less time, and the design of your landing page’s opening will be crucial in determining whether they choose to continue browsing or, on the contrary, abandon it.
You can use directional cues like arrows or lines to guide users through your landing page and direct them to the area of interest, such as the form.
3. Incorporate Video Marketing
And speaking of the visual aspect, we have to highlight video. Videos, animations, and GIFs can help explain more complex processes or convey long messages in a more visual way . Since videos are more engaging than text, they can help you convey much more clearly the benefits of your product or service and how it can solve your potential customer’s problems.
Given the above, it’s no surprise that including videos on landing pages increases the conversion rate to 86%.
4. Reconsider the “golden rule” on CTAs
Do you use only one CTA? Although there’s an old rule that says you should use only one, in many cases you may need to use a secondary CTA for mobile phone number data updated prospects who aren’t ready to convert. This way, you can offer them the specific information they’re looking for and introduce them to your database.
But be careful! Don’t confuse this with having a landing page with multiple offers and a CTA for each one. All this will do is divert your lead’s attention. According to Truelist, having a multitude of different offers can reduce the conversion rate by up to 266%.
5. Highlight the Benefits Pay attention to everything visual
When users arrive at your landing page, they expect to find a solution—that is, how your product or service can help them solve buy lead their problem. Therefore, it’s always a good idea to convey the benefits of your product or service, not its features.
An example of this type of landing page is the one we show below from Slack. The title is catchy and creatively illustrates the purpose of the app, followed by a short text that simply explains what the app is, how to use it, and its benefits.
Form fields should be proportional to the offer
You must make sure you always ask for the right information. Although short forms convert better, if you offer, for example, a free trial, the information you request can be more detailed. It’s worth noting that when it comes to requesting a phone how s crm for companies number, users will be more hesitant to provide it if they’re in the early stages of the Buyer Journey. With HubSpot, you can use Smart Forms to collect contacts who are seeking information again.
Your B2B landing pages are part of an intertwined inbound marketing strategy that will allow you to use different content and strategies to grow your business. With these B2B-oriented insights, you’ll see your conversions and leads grow, but remember to always keep testing and optimizing. At mbudo, we’re available to help you.