Let’s take a quick look at what a marketing manager of an SME needs today to achieve their goals. 1) Strategy First of all, you need a marketing strategy . It may seem trivial but it often doesn’t exist, it’s incomplete, it’s off target… or clearly unachievable: examining the target […]
Merits is the digital relational platform that creates value exchange models generating sustainable economy. Complete with (virtually) hard cash. On the platform people, companies and institutions can participate in building value exchange networks, which enrich society by creating sustainable economy. A complex world that must be represented by a simple […]
Today it is very common to see several companies that implement what can be identified as “hit or miss” marketing moves. That is, a series of random marketing tactics that do not guarantee business growth. The common thread between these techniques is generally to try and see what works. Without […]
Revenue Operations – also known as RevOps – is a system that allows you to create an excellent customer journey for your customers. This is possible because the model involves the integration of strategies, processes, technologies, data and automation. In today’s article we talk about how to start a Revenue […]
Compared to the past, especially after the pandemic, marketing strategies considered effective have undergone a strong change. Today, privacy and data regulations make it more difficult to send cold emails. Many people still work from home, so calling the office is increasingly problematic. Events are back, but the number of […]
Account-Based Marketing (ABM) is one of the most effective strategies in the modern B2B marketing landscape. Unlike traditional inbound marketing techniques, which focus on attracting a large audience of potential customers, ABM focuses on specific targets. This personalized approach allows companies to optimize resources and precisely intercept the needs of […]
In today’s digital landscape, B2B companies are increasingly looking for solutions that optimize their sales and marketing strategies. This is where HubSpot CRM and Marketing Hub come in, two powerful tools that, if configured correctly, can transform the way a company acquires and engages with potential customers. CRM and Marketing […]
Request forms are often the initial stage in any process, whether it’s a project request, a finance request, an HR request, or any of the hundreds of different business process forms that employees use on a daily basis. In most corporate processes, someone requests or reports something to initiate a […]
Regardless of how much research you conduct, not every marketing effort will provide favorable results. As a result, A/B testing is an excellent approach for determining the finest online advertising and marketing methods for your company. Everything from website text to sales emails may be tested with it. This helps […]
When bringing on a new customer, first impressions are crucial. Your early encounters with them establish the tone for your company relationship, so make it a pleasant one for them. Client intake onboarding process Client Intake onboarding process A flawless onboarding method not only makes things easier for your client, […]
