Marketinak milioika pieza mugikor ditu. Barruan, zure aurrekontua, langileak, trebetasun multzoa eta tresnak etengabe aldatzen dira. Kanpotik, iragarkien kostuak, kanaleko arauak eta kontsumitzaileen pertzepzioa egunero aldatzen dira. Marketin auditoria sistematiko eta erregular batek duela sei hilabete hasi zenuen estrategiak egungo egoerari nola erantzuten dion ikusteko aukera ematen du. Zure auditoretza-irteera […]
Gartner-ek dioenez , bezerogai kualifikatu bat “Marketing taldeak sortu, salmenta-taldeak ebaluatu eta erosteko asmoarekin bezero ideal baten profila egokitzen duen prospektiba da”. Ez da harritzekoa aseguru-lerroi kualifikatuak lortzea oso garrantzitsua dela zure negozioa hazteko! Berun-sorkuntza aurreikuspenei aurre egin ezinezko zerbait ematen hasten da. Hor sartzen dira marketin taktika hauek. 14 mugimendu hauek […]
Kiroletan, lagunarteko norgehiagoka pertsonal batean edo Hollywooden sari-denboraldian izan, lehiak behatzen gaitu, eta agian gure A jokoan. Gauza bera gertatzen da enpresa munduan. Benetan lehiakorra izateko, ezin duzu zoriari utzi. Hor sartzen da lehiaren analisia —lehiakideak ikertzeko artea zure onurarako ikuspegiak lortzeko—. Hona hemen aztertzea merezi duten lehiakortasuneko 10 ikuspegi, eta nola […]
Are you a writer or content creator looking to publish your work in eBook format? Or maybe you’re a marketer or business owner looking to create an eBook as a lead magnet or promotional material? Whatever your reason, creating an eBook can be a daunting task, especially if you don’t […]
Pentsa ezazu harraska bat itxi gabe, masaje bat edo latte bat behar zenuen azken aldian. Seguruenik, irtenbide bat aurkitu duzu Google bilatuz, sare sozialetan presente ikusiz edo Yelp bezalako gune bateko iritzi bat irakurriz (edo hirurak!). Bezero pozik zara orain negozioak presentzia zuelako begiratu dituzun tokietan. Zu bezalako milioika pertsonek […]
Until a few years ago, to make your website pages appear on search engines it was enough to insert in the content the Keywords (or key words) relevant to our business. Over the years things have changed a lot and today much more is needed . With the vast amount […]
Who has never had, perhaps as a child, an Advent calendar? Hand-made by mothers and grandmothers or purchased. Ready-made, the principle is always the same. A little box for each day of the week, until Christmas . Every day you open the box (or the bag, or the envelope) and […]
If you have a company website, you have probably heard about the fearsome GDPR, which came into force in May 2018. Let’s find out together what the law says about privacy, cookies and processing of users’ personal data and how to adapt your site without too much stress. If you […]
To understand how to use it to our advantage, let’s start with its meaning. Inbound Marketing : there are many definitions that you can find online, but two are particularly significant. The first essentially describes it as the opposite of ” Outbound Marketing ” . Outbound Marketing is traditional advertising, […]
We have already talked about the usefulness of videos, as well as the various types that can be created. However, it is not so obvious to understand how these tools can make a difference for your company. Every brand has a unique and inimitable characteristic , as well as its […]
