Since the term “new consumption” was put forward in the “Guiding Opinions. Of the State Council on Actively Playing the Leading. Role of New Consumption and Accelerating the Cultivation and Formation of New Supply and New Power” in 2015, new consumption has gradually evolved into a new track and has become a source of high-quality economic development. new momentum. With the continued favorable policies, the continuous enthusiasm for capital, and the new needs brought by new people, new consumption has become “popular” in recent years. However, due to the epidemic in recent years, the Community Marketing Research Institute found that new consumer brands are rapidly dying in 2022. In the contact and communication between our authors and investors, investors shy away from new consumption.
New scene new crowd
Even exposed With the news that a certain investment institution has abolished the new consumer investment department, confidence in the new consumer industry fell to the bottom. However, with the end of the epidemic, consumption has picked up rapidly. Since 2023, new consumption has once again appeared on the paper. However, in the face of new scenes, new groups of people, and new trends, we need to examine new consumption Bahamas Email List with new eyes and use new methods. Marketing strategy to seize the outlet of new consumption. 1. New scene, new crowd Many new consumer products have gradually been deeply cultivated in various subdivided fields after being popular and fermented, and have entered the daily life of consumers and become “new rigid needs”. Moreover, new consumer products are penetrating.
New consumption, new trends, new marketing
Downwards, spreading from first- and second-tier cities to the sinking market represented by third-tier cities, helping “small town youth” complete consumption upgrades and generating new demands. On the one hand, under the background of upgrading and upgrading traditional consumption, people’s consumption expectations continue BWB Directory to improve and their purchasing power continues to increase, and they begin to accept or even actively seek higher-quality products and services. New consumption has gradually penetrated into people’s basic necessities of life; New crowd, new scene, new trend, new consumption requires new marketing! Source Institute On the other hand, as Generation Z grows into the main force of the consumption era, their needs push the consumer industry to develop in the direction of personalization, segmentation and diversification.
