What Microsoft expects from you by 2025

  • SPF (Sender Policy Framework) : You’ll need to clearly indicate in your DNS who has the right to send emails on behalf  what are the risks of not cleaning your email list? of your domain. No more guesswork!
  • DKIM (DomainKeys Identified Mail) : Every email must have a DKIM digital signature to prove its authenticity. Yes, every email, no free pass!
  • DMARC (Domain-based Message Authentication, Reporting & Conformance) : Configure a DMARC policy at least p=none and align it with SPF or DKIM (although ideally, we recommend both!).

What if you don’t play the game?

Don’t panic… well, yes, a little anyway:

  • Your emails may end up the different types of links in seo directly in the “Spam” folder.
  • If you continue to ignore these rules, Microsoft may simply reject your emails. Ouch!

Why is Microsoft doing this?

Not to annoy you, we promise! The goal is to improve user security, reduce spam and phishing, and restore trust in inboxes.

  • Schedules disconnected from reality : between absences, emergencies and the surrounding uncertainty, it is difficult to ensure a smooth and effective marketing presence.

And yet, your customers and prospects aren’t disappearing. They’re checking their phones, reading their emails, and surfing the web—sometimes more than usual. What you need is a solution that can operate without constant supervision , while maintaining relevance, personalization, and performance .

Best practices for staying calm and compliant

  • Perfect DNS you will have : Make text services  sure SPF, DKIM and DMARC are impeccable.
  • Monitor your reputation : Use Microsoft SNDS, Google Postmaster, or other effective tools to keep an eye on your reputation.
  • Easy unsubscribe you will offer : Simplify your recipients’ lives with one-click unsubscription to avoid complaints.

By anticipating these changes, you’ll not only protect your reputation, but you’ll also boost your deliverability. And that’s always a good thing!