Choose a delivery time that will encourage people to open the package
When selling direct mail, it is important to target times when mail is likely to be opened. In B2B business, care must be taken when sending direct mail during busy periods, as people may be too busy to read the mail. Although it depends on the type of product, you may get a good response if you send direct mail at the end of the fiscal year when there is a surplus in the budget.
On the other hand, for whatsapp lead B2C businesses, it is effective to target periods when consumer activity is high. Golden Week and the New Year holidays are times when many people have a strong desire to buy. If you are dealing in high-priced items, you can also target bonus periods.
The design of the understanding and implementing agile at scale envelope is an important factor that affects the open rate of direct mail. Think of a design that will make people want to open it. If you include a phrase such as “Special offer just for you,” people will be more likely to want to open the envelope and check the contents. If you use a transparent envelope so that the coupon is visible, people will want to open it and check the details. It is important to use these kinds of ideas to encourage people to open the direct mail and take a closer look at the contents.
Create a design and catchy copy that will generate interest
If a direct mail does not catch the customer’s interest at first glance, it will be discarded. Some people will throw it australia cell numbers away without even looking at it if they think it is a sales DM, so be careful. It is important to design it so that it seems attractive, even if the customer does not intend to read it. Make sure to use a catchy copy to catch the customer’s attention, and make it clear that it contains information that will benefit the customer, such as secret sale information.